Get to know the local entrepreneurs
The world-famous and largest flower auction in the world is a world in itself. The size of Royal FloraHolland is quite impressive! Millions of flowers and plants are traded here daily, reaching the shops on the same day, where you can buy fresh flowers for yourself or a loved one. Are you planning to visit the Dutch flower auction in Aalsmeer? These tips may come in handy.
The Boerma Instituut consists out of a family that has been in the flower business for over 120 years and today almost the entire floral community knows where to find the Boerma Institute, a centre offering vocational training, courses and workshops in the field of flower arranging. Jacqueline Boerma and her eldest son also travel all over the world promoting the Boerma Institute and their profession. They visit Japan two to three times a year, where no fewer than 86,000 students aim to become qualified flower arrangers. This international allure has its roots in our most southern province, Limburg.
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