The Heart of the Flower World: Royal FloraHolland
Aalsmeer, a charming village near Amsterdam, is home to the world’s largest flower auction, Royal FloraHolland. This massive marketplace buzzes with the energy of millions of flowers and plants traded daily, employing a fascinating Dutch auction system where prices drop until a buyer steps in. The early morning hours pulsate with the vibrant trade of floral beauties, making it a must-see for visitors. The auction space is massive, echoing the scale of operations that see flowers shipped globally, reinforcing Aalsmeer’s title as the flower capital of the world.
![Royal FloraHolland bloemenveiling Aalsmeer](/wp-content/uploads/2021/06/aalsmeer_oktober-1-1200x675.jpg)